Privacy Policy

Umberto Bar & Grill ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website umbertos-web.web.app and our physical location at 662 North Sepulveda Boulevard, Los Angeles, CA 90049.

1. INFORMATION WE COLLECT

Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Make a reservation through our website or phone
• Submit a contact form or event booking inquiry
• Subscribe to our email newsletter or promotional communications
• Communicate with us via email, phone, or social media

This information may include: name, email address, phone number, reservation details, party size, special requests, and any other information you choose to provide.

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and general location information
• Browser type and version
• Device type, operating system, and screen resolution
• Pages visited, time spent on pages, and navigation paths
• Referring website or source
• Date and time of visits

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

• To process and confirm reservations and event bookings
• To respond to your inquiries and provide customer service
• To send you promotional communications, newsletters, and special offers (with your consent)
• To improve our website, services, and customer experience
• To analyze website traffic and user behavior through analytics
• To detect, prevent, and address technical issues and security concerns
• To comply with legal obligations and enforce our terms of service

3. COOKIES AND TRACKING TECHNOLOGIES

What Are Cookies

Cookies are small text files placed on your device by websites you visit. They help websites remember your preferences and improve your browsing experience.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyze website traffic and user behavior. Google Analytics uses cookies and similar technologies to collect information such as pages visited, time spent on site, browser type, and referring URLs. This data is aggregated and anonymized.

Google Analytics may collect your IP address, but we have enabled IP anonymization to mask portions of your IP address. The information collected is transmitted to and stored by Google on servers in the United States and other countries.

For more information about Google Analytics data practices, please visit Google's Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Managing Cookies

When you first visit our website, you will see a cookie consent banner. You can choose to accept or decline cookies through this banner. You can also manage cookies through your browser settings. Please note that disabling cookies may affect your experience on our website.

4. THIRD-PARTY SERVICES

We use the following third-party services that may collect your information:

• Google Analytics: Website analytics and performance monitoring
• Mailchimp: Email marketing and newsletter distribution
• Google Maps: Location services and directions
• Google Fonts: Web typography
• Font Awesome: Icon library
• Third-party reservation systems: Online booking services

These third-party services have their own privacy policies governing their use of your information. We encourage you to review their privacy policies.

5. DATA SHARING AND DISCLOSURE

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist in operating our website, processing reservations, sending emails, or conducting analytics
• Legal Requirements: When required by law, court order, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Protection of Rights: To protect our rights, property, safety, or the rights of others

6. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Reservation records are typically retained for operational and legal purposes. Analytics data is aggregated and anonymized.

7. YOUR PRIVACY RIGHTS

General Rights

You have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request a copy of your data in a structured format

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by us
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your CCPA rights

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, restrict, object to processing, and data portability. You also have the right to lodge a complaint with your local data protection authority.

Exercising Your Rights

To exercise any of these rights, please contact us at hello@umberto.la or call (310) 440-5544. We will respond to your request within 30 days.

8. DO NOT SELL MY PERSONAL INFORMATION

We do not sell your personal information to third parties. We do not share your personal information with third parties for their direct marketing purposes without your explicit consent.

9. DATA SECURITY

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. CHILDREN'S PRIVACY

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information promptly. If you believe we have collected information from a child under 13, please contact us immediately.

11. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in the United States and other countries where our service providers operate. These countries may have data protection laws that differ from the laws of your country. By using our website, you consent to the transfer of your information to these countries.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: